Much like the history of Europe itself, Peugeot’s legacy is a long, rich, and fascinating tale. Guided by the Peugeot family for over two centuries, the brand has continually evolved—transitioning from crafting high-quality pepper mills, bicycles, and watches in its early days to becoming a world-class automotive pioneer.
A new chapter began on January 16, 2021, when Peugeot S.A. (PSA Group) merged with Fiat Chrysler Automobiles (FCA) to create Stellantis, one of the largest automotive groups in the world. Even as a global powerhouse, the Peugeot family remains deeply tied to the company's governance and identity. Through every era, the iconic Lion emblem has remained a constant, signifying the strength and premium engineering of the Peugeot brand.
To share these exceptional vehicles with international travelers, the Car2Europe program (formerly Peugeot Open Europe) was developed in the 1950s. The program is designed to bypass Europe’s steep Value-Added Tax (VAT) when putting new cars on the road, creating a brilliant, mutually beneficial cycle:
Brand-New Delivery: We deliver a factory-fresh, unregistered Peugeot straight to you.
Tax-Free Exemption: Because you are a non-European resident, you legally bypass European VAT, securing an incredibly competitive short-term lease rate.
A Win-Win Return: When your trip is over, you return the vehicle. Peugeot then places these "gently used" cars into their local European dealer network, offering local buyers nearly-new vehicles at a discount while keeping program costs low for international tourists.